tree3 Brand Guidelines

Thanks for your interest in tree3! We have a few guidelines for using our brand assets.

Our name

“tree3” is spelled with a lower case t, unless tree3 is starting a sentence.

All forms of the tree3 logo must have a designated amount of clear space on all sides.     

Our colors

Primary Colors

Blue

CMYK: 14, 0, 13
RGB: 0, 188, 223
HEX: #00CBCDF

Black

CMYK: 0, 2, 1, 86
RGB:35, 31, 32
HEX: #231F20

Secondary Colors

Slate

CMYK: 11, 2, 0, 40
RGB: 136, 149, 152
HEX: #889598

Grey

CMYK: 1, 0, 0, 5
RGB: 239, 240, 241
HEX: #EFF0F1

Gold

CMYK: 0, 34, 100, 13
RGB: 223, 147, 0
HEX: #DF9300

Typography

Our primary typeface for any web materials is Poppins.  We use Poppins Light for standard copy and Poppins Semi Bold for anything more important

Poppins Semi Bold (Headings)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Poppins Light (Paragraph Text)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Poppins Medium(Main Print Headings)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Our Communications Voice

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